Branding with Kriston Sellier
id8
In her role as CEO of id8, it is Kriston Sellier’s responsibility to cultivate the company culture she has envisioned since she opened the agency’s doors in 2000—one that nurtures new and innovative thinking, a relaxed approach to communicating with clients, and an understanding of the critical role design thinking plays in every business strategy.
In this episode of Websuasion Conversation, we discuss networking, client attraction, and business fears.
Introduction
Kriston Sellier of id8 tells us about her start with IBM and how she learned the methodology and business thinking behind design.
Starting Her Own Agency
Kriston tells us about starting her own design firm with a focus on branding in food and beverage.
Experiential Design
Kriston talks to us about the process of researching and finding the heartbeat of a brand.
Inspiration for Design
Kriston talks about how she gets her inspiration for design by experiencing culture and focusing on her environment.
Uncovering the Brand of a Business
Kriston tells us how to find the purpose of a business in order to uncover the brand.
The Ideal Client
Kriston discusses the types of clients she works well with and the values they share.
Different Strategies Within the Same Business
Kriston explains how selling the same product to different audiences involves using different strategies.
The Core Purpose of a Business
Kriston tells us how businesses must define what sets them apart before they can create a brand.
Networking as an Integral Part of Growth
Kriston discusses getting started networking and how it helped her grow her business.
Networking Groups
Kriston explains the different networking groups in which she is involved.
Setting Up Your Business on Google
Kriston tells us how businesses can set themselves up on Google.
Improving Your Google Ranking
Kriston tells us how to improve your position in Google searches and get your business on the first page of listings.
Getting New Business
Kriston talks to us about focusing on what you can bring back to the business.
App Developer Checklist
You've been busy building your business, not learning all the ins and outs of application development. There's no reason you should know what it takes to develop a quality, maintainable application and bring it to market. But, before you contract with any firm (including ours), you should understand what is considered the standard. So, we've developed a handy two-page checklist. It will arm you the questions you need to ask before you move forward.
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J. Ryan Williams is president and founder of The Websuasion Group LLC. He has over 20 years of application development experience. Ryan has experienced the challenges of changing technology and growing a business. Having benefited from mentors throughout his career, he now works to mentor others.