What Is Digital Transformation?
Digital transformation is the process of digitizing your business for scalability and efficiency. Does your business currently rely on paper, spreadsheets, and disconnected software solutions? Through cloud technology, digital transformation ends this inefficient workflow while providing new insight. You will see a reduction in administration cost, errors, and loss.
Know What's Actually Happening
The real benefit of digital transformation is knowledge. Sometimes, what you believe about your business isn't factual. Having access to data about your specific business activities empowers your decision making. Digital transformation adds powerful meta-data about each staff and customer action. When viewed as a whole, these simple data points add up to a powerful increase in knowledge. With knowledge, you can impact business growth.
Digital Transformation Across All Departments
A holistic digital transformation plan will integrate every element of your business. Marketing, sales, customer service, administration, and accounting all working together. Simple, departmental solutions integrate to solve larger, complex issues. Often, existing software API's can work together. Where needed, we develop internal solutions to reduce 3rd party software cost.
Focus Your Marketing Efforts with Digital Transformation
When you started your business, you likely took whatever work came your way. Likewise, you may have cast a wide net with your marketing efforts. But now your business has a healthy customer base. It's time to focus on the most profitable customers you can best serve. Robust data metrics and reporting reveal a profile of your ideal customer.
Armed with metrics, you will define your ideal client. Next, you will launch marketing campaigns to reach those niche audience traits. Multi-tier advertising campaigns let your audience self-select based on their desires and interest. Consistent content and contact acquisition techniques build a targeted following across venues. And all marketing efforts funnel into the most valuable marketing asset - a strong email list.
Content is still king in marketing. Utilizing data collected from customers, you will discover what differentiates you from competitors. Your marketing assets should communicate what makes your business different. Marketing assets can include video, photography, articles, and webinars. Get the most out of your digital capital. Reuse it across social media, email newsletters, organic search, and paid advertising.
Digital Transformation and Your Sales Cycle
Digital transformation improves growth whether your sales activity is business-to-business or business-to-consumer. Digital transformation can improve your sales cycle through an omni-channel approach. Omni-channel provides consistent customer experiences where they are most convenient for your customers. Digital transformation brings clarity to the numbers game of prospecting. Data mining helps you to better know customers, revealing your ideal prospects. Customer relationship management (CRM) software collects useful insight into your prospects. Consistent social media content distribution builds your credibility. Retargeting campaigns keeps you top of mind when customers are ready to buy.
Improve Customer Service Through Digital Transformation
Once you close the deal, the customer journey has only begun. A happy customer is not a sold customer. A customer with satisfied expectations will keep coming back. Often, how you deal with problems sets you apart from competitors. Digital transformation can provide customer journey mapping to uncover issues as they happen. Highlighting these issues for staff makes for greater customer support efficiency. Multi-channel communication provides a high-touch, engaging, and consistent customer experience. No matter the means of contact your message is clear. Digital transformation can provide deeper connections with customers. It lets you leverage the points where human-touch meets the machine.
Digital Transformation To Improve The Day-to-Day
Digital transformation can improve interaction with staff and simplify workflow. It can speed up processes and boost productivity by integrating departmental systems. Passing customer data between systems eliminates unnecessary data entry. The result is a reduction in administration cost and errors. Tablets replace triplicate forms to integrate your physical and digital worlds. Gone are the days of sequestered departments. It empowers your employees. It provides tools that ease the sharing of information and encourage collaboration.
Shaping Executive Vision Through Digital Transformation
Clarity of vision is what defines strong leadership. The biggest impediment to leadership is a lack of data on which to base decisions. We connect all departmental systems. It collects data about each step in your process. This results in a clear view of your business structure. Metrics will show your best-performing products and services. Reporting reveals where your business is most and least effective. Your data, compared with industry trends, will reveal potential revenue streams. You will find big opportunities in big data, but you first need a system that collects it. Aggregated data provides the insight to predict risk and visualize your business growth. Imagine the power of a daily dashboard that tells you all you need to know.
We promise our clients scalable and maintainable application systems. We custom-build for your unique business. We often work with the medical, financial, logistics, manufacturing, digital learning, retail, and service industries. But, despite the industry, your company has developed a unique approach to business. You need a cloud system architecture that resonates with the way you do business. A custom system will improve your current workflow with ease. Not force you to bend to fit ill-fitting, one-size-fits-all software packages.