Software Development Company

We are an Atlanta-based software development company with over 25 years of expertise in app development. We guide you through the development lifecycle. You get scalable strategies whether your business is B2B or B2C. We serve financial, medical, service, manufacturing, logistics, entertainment, digital learning, and retail industries. Our developers use Ruby, ExtJS, JavaScript, Node, and ReactJS to solve a wide range of issues.

Software Development Company - Custom Programming - Websuasion

Critical Roles In A Software Development Company

Understand the difference between web designers, application programmers, and software engineers. Each plays an important role in web and mobile application development. But their individual skill sets, tools, and purpose differ. It's important to work with a software development company employing experienced individuals across these roles. No one person can be good at it all.

Marketing Web Designer

Web Designers often come from a graphics and design background. Their technical skill centers around scripting languages like HTML5 and CSS. They make sure your website adheres to web standards.

The Web Designer's role is generally within the marketing realm. They ensure your marketing website speaks to your customer base. But, they also dictate your position in search results. Web Designers work together with content producers toward search engine optimization (SEO). They configure digital advertising lead-funnels and re-marketing campaigns.

Front-end Web Developer

Front-end Web Developers are often confused with Web Designers. That's understandable, as they both deal with how a website functions in a web browser. But those roles split at the point of login. When you log into a website, much of the marketing and SEO concerns no longer exist. Search engines can't see beyond your login. And once logged into your system, you've captured the lead. From there, you manage the sales cycle. Front-end Web Developers craft the customer journey so they are a satisfied customer.

At that login point, user interface and user experience become the focus. Front-end developers are called User Interface/User Experience. Abbreviated UI/UX, their skill set includes the HTML5 and CSS scripting of a Web Designer. But they also have extensive knowledge of JavaScript programming. They use robust user interface frameworks like ReactJS and AngularJS. Working with back-end developers, they connect your user to cloud servers.

Software Development Company - Custom Programming - Websuasion

Back-end Web Developer

Back-end web developers focus on the business logic and data flow in your system. They use programming languages including Ruby, Python, Java, and JavaScript. They write complex algorithms and logic. Application structure and testing ensure your app is scalable, maintainable and expandable.

Our developers follow the practice of test-first programming - also known as behavioral-driven design. This approach allows you to be fearless when adding new app features. We always know the effects of changes down-stream.

Back-end web developers work with databases creating a normalized schema and writing efficient queries. They provide the front-end developers the structured data rules. And they adhere to the design specifications provided by the Software Engineer.

Software Engineer

Think of a software engineer in the same light as an architect. You wouldn't build a house without a blueprint. You likewise shouldn't build your business system without a detailed application architecture plan. The software engineer will determine the structure of your enterprise software. The Entity Classes of your system represent the nouns of your business. The Service Classes of your system represent the verbs ... or actions that are taken. Associations between Entity Classes define the relationships of data in your system.

The software engineer is the point of contact in a software development company who works directly with stakeholders in your company. They are the first to consult with you on your project. Through the development process, they may oversee project management. Their job is to make sure your app design solves the problems you know. But also, they design for flexibility for the future problems you don't know.

Software Development Company - Custom Programming - Websuasion

Quality Assurance Testing

Quality Assurance testers use your system in parallel with developers. They assist with each iteration and catch unexpected issues. They scrutinize the user interface. Pixel by pixel. Left to right. Top to bottom. Their job is to try and break the system.

Developers tend to know too much about how your system should work. Quality Assurance Testers approach the use of the system as a typical user. They are the user's advocate asking questions about functionality when usability is unclear. They provide feedback to the front-end developers on usability. And they reveal logical errors for back-end developers.

QA Testers submit bug and error tickets. They play a role in day to day project management by tracking ticket status. Often, QA Testers will interact with users in the beta testing phase. Once deployed, QA testers take part in user training. Their user perspective and knowledge of the system makes them an excellent guide.

Software Development Company - Custom Programming - Websuasion

Digital Transformation From Your Software Development Company

The first step of Digital Transformation in software development is learning. We get to know the ins-and-outs of your business from sales through to accounts receivable. Every established business develops with inefficient systems. You may rely on spreadsheets. You may have disconnected systems requiring duplicate data entry. There is always room to improve your processes, productivity, and workforce efficiency. Automation will lower administration costs.

For sales, custom software will take you from prospect and close with greater efficiency. Software facilitates communication between clients and staff. It makes possible digital collaboration across departments. There is no excuse for disconnected systems. Your custom business system can also integrate with third-party software. We work with services like Salesforce, Quickbooks Cloud and Google. We migrate and clean your legacy data to provide greater insight into your business.

Product Development

You have an app idea and need a firm that will guide you from concept consultation through to deployment. What are the technical requirements and challenges? Do you need a cross-platform mobile iOS and Android app? Or will a client web portal be a more cost-effective and flexible initial strategy? Should you launch your app as Software as a Service (SaaS)? Or use an enterprise implementation deployment strategy? We will guide you.

Data Analytics

Data collection and reporting allows you to see what is happening in your business. Through advanced analytics, you can identify and mitigate risks with greater speed. Data visualization reveals otherwise unseen opportunities for cost reduction and revenue streams. Make sure your business intelligence is in place so that you can make key decisions. Let us show you what's possible.


You can rely on the hardened security and performance of Ubuntu Linux servers in the cloud. We provide data backups and management of digital assets to mitigate loss. Our managed hosting and uptime monitoring keep your applications live and reduce vulnerability. Let us set your mind at ease.

Let's Talk!

"Data. Tech. Team." Those are the words we live by at websuasion. Our services foster growth and scalability for your business - all while maintaining your brand. We are an indispensable ally for you as you navigate online marketing. Let's talk. We'd love to know more about what you do and how we can solve your pain points.

Robert Burroughs of Sionic

They Stood Out Because Of Their Expertise And Understanding Of Our Needs

Their efforts improved the flexibility and efficiency of the portal project by removing thousands of lines of code, and their web development has bolstered the company’s public image. They stood out because of their expertise and understanding of our needs and really seemed like a good fit. After they had been doing website design for a year or two, we tapped their resources for the development of the merchant portal, because it was easier than introducing a whole new partner to our business model. From a marketing standpoint, their work has been hugely beneficial to our public image and has expanded our reach for potential partnerships and future business. On the development of the merchant portal, their work this year eliminated several thousand lines of code, which will enable new features and functionality to be added much more efficiently. Websuasion is very responsive, easy to work with, and is typically on top of any tasks we need within the timelines we provide. We see Websuasion more as a partner than a vendor because they consistently provide ideas and suggestions to improve our processes and products, rather than simply taking our specifications verbatim and churning out code.

Robert Burroughs of Sionic