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What Is Digital Transformation Consulting?

Digital transformation is the process of digitizing your business for scalability and efficiency. Does your business currently rely on paper, spreadsheets, and disconnected software solutions? Through cloud technology, digital transformation ends this inefficient workflow while providing new insight. You will see a reduction in administration cost, errors, and loss.

Digital Transformation Consulting - Websuasion

Know What's Actually Happening

The real benefit of digital transformation is knowledge. Sometimes, what you believe about your business isn't factual. Having access to data about your specific business activities empowers your decision making. Digital transformation adds powerful meta-data about each staff and customer action. When viewed as a whole, these simple data points add up to a powerful increase in knowledge. With knowledge, you can impact business growth.

Digital Transformation Consulting - Custom Software Solutions - Websuasion

Digital Transformation Across All Departments

A holistic digital transformation plan will integrate every element of your business. Marketing, sales, customer service, administration, and accounting all working together. Simple, departmental solutions integrate to solve larger, complex issues. Often, existing software API's can work together. Where needed, we develop internal solutions to reduce 3rd party software cost.

Digital Transformation Consulting - Custom Software Solutions - Websuasion

Focus Your Marketing Efforts with Digital Transformation

When you started your business, you likely took whatever work came your way. Likewise, you may have cast a wide net with your marketing efforts. But now your business has a healthy customer base. It's time to focus on the most profitable customers you can best serve. Robust data metrics and reporting reveal a profile of your ideal customer.

Armed with metrics, you will define your ideal client. Next, you will launch marketing campaigns to reach those niche audience traits. Multi-tier advertising campaigns let your audience self-select based on their desires and interest. Consistent content and contact acquisition techniques build a targeted following across venues. And all marketing efforts funnel into the most valuable marketing asset - a strong email list.

Content is still king in marketing. Utilizing data collected from customers, you will discover what differentiates you from competitors. Your marketing assets should communicate what makes your business different. Marketing assets can include video, photography, articles, and webinars. Get the most out of your digital capital. Reuse it across social media, email newsletters, organic search, and paid advertising.

Digital Transformation and Your Sales Cycle

Digital transformation improves growth whether your sales activity is business-to-business or business-to-consumer. Digital transformation can improve your sales cycle through an omni-channel approach. Omni-channel provides consistent customer experiences where they are most convenient for your customers. Digital transformation brings clarity to the numbers game of prospecting. Data mining helps you to better know customers, revealing your ideal prospects. Customer relationship management (CRM) software collects useful insight into your prospects. Consistent social media content distribution builds your credibility. Retargeting campaigns keeps you top of mind when customers are ready to buy.

Digital Transformation Consulting - Custom Software Solutions - Websuasion

Improve Customer Service Through Digital Transformation

Once you close the deal, the customer journey has only begun. A happy customer is not a sold customer. A customer with satisfied expectations will keep coming back. Often, how you deal with problems sets you apart from competitors. Digital transformation can provide customer journey mapping to uncover issues as they happen. Highlighting these issues for staff makes for greater customer support efficiency. Multi-channel communication provides a high-touch, engaging, and consistent customer experience. No matter the means of contact your message is clear. Digital transformation can provide deeper connections with customers. It lets you leverage the points where human-touch meets the machine.

Digital Transformation Consulting - Websuasion

Digital Transformation To Improve The Day-to-Day

Digital transformation can improve interaction with staff and simplify workflow. It can speed up processes and boost productivity by integrating departmental systems. Passing customer data between systems eliminates unnecessary data entry. The result is a reduction in administration cost and errors. Tablets replace triplicate forms to integrate your physical and digital worlds. Gone are the days of sequestered departments. It empowers your employees. It provides tools that ease the sharing of information and encourage collaboration.

Shaping Executive Vision Through Digital Transformation

Clarity of vision is what defines strong leadership. The biggest impediment to leadership is a lack of data on which to base decisions. We connect all departmental systems. It collects data about each step in your process. This results in a clear view of your business structure. Metrics will show your best-performing products and services. Reporting reveals where your business is most and least effective. Your data, compared with industry trends, will reveal potential revenue streams. You will find big opportunities in big data, but you first need a system that collects it. Aggregated data provides the insight to predict risk and visualize your business growth. Imagine the power of a daily dashboard that tells you all you need to know.

Digital Transformation Consultings - Websuasion

Our Promise

We promise our clients scalable and maintainable application systems. We custom-build for your unique business. We often work with the medical, financial, logistics, manufacturing, digital learning, retail, and service industries. But, despite the industry, your company has developed a unique approach to business. You need a cloud system architecture that resonates with the way you do business. A custom system will improve your current workflow with ease. Not force you to bend to fit ill-fitting, one-size-fits-all software packages.

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They Stood Out Because Of Their Expertise And Understanding Of Our Needs

Their efforts improved the flexibility and efficiency of the portal project by removing thousands of lines of code, and their web development has bolstered the company’s public image. They stood out because of their expertise and understanding of our needs and really seemed like a good fit. After they had been doing website design for a year or two, we tapped their resources for the development of the merchant portal, because it was easier than introducing a whole new partner to our business model. From a marketing standpoint, their work has been hugely beneficial to our public image and has expanded our reach for potential partnerships and future business. On the development of the merchant portal, their work this year eliminated several thousand lines of code, which will enable new features and functionality to be added much more efficiently. Websuasion is very responsive, easy to work with, and is typically on top of any tasks we need within the timelines we provide. We see Websuasion more as a partner than a vendor because they consistently provide ideas and suggestions to improve our processes and products, rather than simply taking our specifications verbatim and churning out code.

Robert Burroughs of Sionic