Digital Marketing Agency
The Websuasion Group is an Atlanta-based digital marketing agency. We provide strategy, implementation, and analytics for marketing campaigns. We leverage social media, search engines, and email to grow your business. Our content marketing generates leads. Our systems enable your sales team to convert prospects to customers.
Are we the Digital Marketing Agency for You?
You have developed a niche in your industry. So have we. We understand we can’t be everything for everyone. To try to be the digital marketing agency for everyone is a disservice to both our ideal clients and our business health.
So, we meet with you and your staff to make sure we are a good match. We prefer to work with localized B2B businesses. Are you an established business with a few staff members and a stable client base? Has your success developed organically, but you feel like you have hit a wall? Is your primary stress keeping your sales funnel full and your staff productive? Addressing these concerns is our wheelhouse.
Making Marketing Part Of Your Workflow
We know you are busy running your business. But, there is no one better than you and your staff to talk about what you do. Marketing is far more effective when you make it part of your daily work. It’s unlikely you have a 3rd party answer your emails and text messages. You should treat marketing interaction the same.
We put processes in place that keep your response time low and allow you to convert sales opportunities while the lead is hot. We provide content generation frameworks. You avoid blank page syndrome and understand what you need to communicate.
Where Digital Marketing Fits Into Our Process
We are also web and mobile application developers. We know how to connect systems and collect data. We are the perfect digital marketing agency when you need to maintain high-touch prospect and client relations. We integrate your marketing with your work process.
Web Design in Digital Marketing
You don’t need only a website. You need a marketing platform configured to drive targeted traffic. You need to build interested audiences. You need to convert ready-to-buy prospects.
WordPress is our open-source software of choice for marketing websites. We optimize the software making it a powerful marketing platform. We provide a flexible page builder system. You get the tools you need to create marketing funnels and lead pages.
Device-Responsive Web Design
Over 50% of internet traffic is now mobile. And there are over 4,000 different device models on the market. This means it is crucial that your website is responsive. This means it conforms to screen size. We use web standards and the latest libraries to ensure your website looks fantastic. Your site performs well on every mobile phone, tablet, and desktop possible.
Digital Marketing and Lead Generation
Keeping your sales channel full requires consistent marketing. You must market to both your existing customers and potential leads. We put in place plans to increase your repeat business and referrals. We manage effective lead outreach programs. We find potential customers. We produce sales presentations. We put you in a position to close the deal.
Search Engine Optimization
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) control your search rankings. An SEO and SEM strategy will dictate the success of your website for generating leads. We start with keyword research to learn which relevant phrases receive the highest search volume. But, we go beyond to determine which of those phrases are most likely to be prospects who are ready to buy. We also look at which keyword searches produce localized “3 pack” Google map results. We develop strategies to place your local business at the top of search results. Local and organic.
SEO Is A Long-Term Investment
SEO and SEM are a long-term strategy. It takes ongoing investment and consistency. The first year investment into your content-based lead generation platform can be significant. But that investment will reduce over time while the sales leads grow. The benefits can go on for years.
Online advertising is a key part of your successful lead generation platform. The results are immediate and bypass organic search algorithms. Single-tier ad campaigns can yield moderate success at best. You've likely tried these. Posting a single ad to Facebook and seeing little traction. They don't work because you are expecting too much from a single connection.
Multi-tier ad campaigns are how you filter prospects who are ready to buy.
The first tier promotes informative, relevant content to a broad audience. It’s a no-sale tactic where your audience self selects by showing interest in the article. We set pixels for Facebook, Google AdWords & LinkedIn for those who read the article. These allow us to serve those users other ads. These are the ads you see following you around after browsing product at online stores. This is re-marketing or re-targeting.
The second tier attracts your first tier audience to share their contact information. This can be through a free giveaway, contest entry, or free webinar. They provide their name, email and phone number in exchange for something. Then, you can add them to your sales process.
Your first audience has self-selected through your promoted article. They've shown enough interest to give you their information. Now it’s time to pull out your special offers and close the sale. Ads delivered to your second tier audience can reinforce sales correspondence. There are always prospects who aren’t ready to buy. The ads in this tier keep you top of mind for when those prospects are ready.
We integrate illuminating metric collection into your marketing efforts. We can tell you what is working and what is not. This happens in real time. We record detailed campaign metrics. We split-test campaign versions. A/B testing measures the response of each optimization. Our analytics platforms tell you which campaigns are converting. You have the data to decide your ad expenditures based on measurable results. For B2B sales, we will go even further. We show what companies are visiting your website with powerful visitor forensics. We will even provide likely contact information for those B2B visitors.
Your Story Through Clients and Solutions
The content marketing buzzword these days is “storytelling”. It is true that people connect to stories. We're wired that way. But for B2B sales, it’s most important that you show your expertise. It's best to teach prospects how you solve their issues. You can deliver that message through case studies and scenarios. People don’t care about some cutesy origin story. Tell the story of who you serve. Tell the story of what you solve. Tell the story of how you are different.
Website Design is Square One
Having a website with a great layout is fantastic. And there are a lot of web designers who can provide that. But, a nice site isn’t going to generate leads. You want to rank high for your search terms. You want to build online authority. Accomplishing this requires the consistent distribution of deep, compelling content. Without content, you have a pretty shell. Your prospects will be looking for something deeper.
360º Content Production
We are a digital marketing agency with over 25 years of production experience. Our combined skillset is unique. We have the technical expertise as programmers, and we create persuasive digital content. We produce audio, video, photography, copywriting, infographics, marketing websites, and print assets.
Brand Image and Voice
Message and aesthetics matter. Your branding image and message are what set you apart from competitors. It endures in the minds of your customers. We develop your style guide. You get a quality logo, pleasing color scheme, and consistent typography across media. You need to communicate with a consistent tone and message. We design branding packages that make your company look great. Your image connects with customers across print, web, email, and video.
Graphic Design and Photography
Quality visual assets are a crucial element of your branding. Our creative staff produces custom graphics and photography. They are ready-made for your website, social media, advertising, and print needs. We also provide business cards, brochures, flyers, banners, signs, and even billboards.
Video Production and Webinars
Nothing has a greater purchasing influence on customers than well-produced video. Quality video production is well within your reach. Pinewood Atlanta Studios Production Centre in Fayetteville, GA is our home. We have the resources and experience to design your successful video campaign. We produce webinar and digital course content. We record podcasts too. Check out our own podcast on business growth.
Social Media Management
You have a content generation program in place. Now, you need that content distributed. But it’s not as simple as creating a post. We optimize social media content for each platform. We curate each stream for the culture and character of that network.
It doesn’t do a lot of good to post content that nobody will see. So, social media audience building is a critical step. We target existing clients and current prospects to make them social followers. We curate new followers who match your ideal client profile. It takes time, but we engineer your social channels to be a lead creation resource. We establish brand recognition in your industry and community. And we keep you top of mind with your prospects.
Your most valuable marketing asset is your mailing list. It provides the most access to your customers and the most detailed metrics. You see - to the person - who is interacting with your emails.
Email is the killer app no other communication method has beat in over 40 years. It’s not going anywhere soon. And yet, an email list is often the lowest priority for businesses. Is that true for you?
We push you to focus on building your email list. We show you how to deliver a consistent message. We turn your product and services into a series of informative newsletters. We create drip campaigns for prospects. We encourage referrals and upgrades from your existing customers. We leverage email to maximize your marketing efforts.
We also segment your email subscribers based on your connection to them. Are they prospects or customers? Are they cursory users of your offerings or your top clients? What was their previous purchase? Are they familiar with all you do? We craft messaging catered to each audience.
Marketing Mobile Apps
We develop mobile apps for clients as well as for ourselves. We understand what it takes to make them successful. Marketing is a critical ingredient in that recipe. Taking a “build it and they will come” approach to promotion rarely leads to success.
Google Play and the Apple Store each have two million mobile apps available. That’s a vast sea of competition. It’s important to position your app above the competition. Your app profile must provide a detailed overview of what makes it the best choice.
We build features into your app that encourage user reviews. We encourage social sharing from your current users. But, you still have to reach the customers who aren’t actively looking for you. We position your app as the best solution. We leverage ad-targeting to drive interest to your download pages.
Selling Software as a Service
You have developed a product that competes on price and features. The long-term success of your web application relies on gaining a large user-base. We create a strategy that will target the broadest possible appropriate audience. We filter that audience down to only warm-to-hot leads. These are potential customers who are ready to make a decision. We make customer on-boarding efficient. You can keep a lean staff while getting subscriber numbers where they need to be.
We know the challenges of selling Enterprise software. We do it with our own web applications. You have a high-value product that comes with a commensurate price tag. Moving from prospect to close is a long journey. Success comes from having consistent touch-points with prospects. It's a careful dance of building prospect confidence while not burning the relationship. Our digital marketing agency provides strategies, platforms and systems to generate a high-touch online presence. We build your authority. Your sales pitch is subtle and slips in through education. Your reputation is as a guide. A thought-leader. Not a salesperson. It’s a powerful position.