websuasion

Social Media Marketing with Emma Loggins

Excite Creative Studios

Emma Loggins is an entrepreneur and self-proclaimed "geek girl." She runs the Fanbolt site which covers the entertainment industry, as well as, her own marketing firm Excite Creative Studios.

Excite Creative Studios

In this episode of Websuasion Conversation, we discuss social media marketing, targeting audiences, SEO ranking, and inbound links.

Social Media Marketing with Emma Loggins

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Introduction

Emma tells us about her formal education and how she got her start building websites.

FanBolt

Emma tells us about starting the FanBolt site and how she got the attention of Warner Brothers.

Building Brands and Businesses

Emma talks to us about using her writing experience to serve her clients.

A Formula for Content

Emma talks about finding a formula for content.

A Long Term Plan for Marketing

Emma tells us about putting the pieces together and formulating a cohesive plan for marketing.

Targeting Different Audiences

Emma Loggins discusses how targeting different audience segments is a significant part of marketing strategy.

Building a Social Media Following

Emma explains how she has grown her social media following.

Effective Social Media Marketing

Emma tells us about finding a niche in social media marketing and shares some best practices.

SEO Ranking

Emma discusses effective SEO marketing and how to improve ranking.

Building Up Inbound Links

Emma explains the benefit of collaborating with bloggers to build up inbound links and form mutually beneficial relationships.

What is Coming Up Next

Emma talks about what is coming in the near future for Excite Creative Studios.

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Their efforts improved the flexibility and efficiency of the portal project by removing thousands of lines of code, and their web development has bolstered the company’s public image. They stood out because of their expertise and understanding of our needs and really seemed like a good fit. After they had been doing website design for a year or two, we tapped their resources for the development of the merchant portal, because it was easier than introducing a whole new partner to our business model. From a marketing standpoint, their work has been hugely beneficial to our public image and has expanded our reach for potential partnerships and future business. On the development of the merchant portal, their work this year eliminated several thousand lines of code, which will enable new features and functionality to be added much more efficiently. Websuasion is very responsive, easy to work with, and is typically on top of any tasks we need within the timelines we provide. We see Websuasion more as a partner than a vendor because they consistently provide ideas and suggestions to improve our processes and products, rather than simply taking our specifications verbatim and churning out code.

Robert Burroughs of Sionic