Legal Marketing with Heather Riggs
Atlanta Legal Marketing
Attorney Heather Riggs has always had an enthusiasm for innovation in the legal industry. She has dedicated her career to helping fellow members of the profession plan, build, and drive their online marketing presence.
In this episode of Websuasion Conversation, we discuss legal marketing, the fear of being different in business, the pitfalls of client experience for legal firms, and working with Google.
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Introduction
Heather Riggs of Atlanta Legal Marketing tells us about being adopted and how it got her interested in becoming a lawyer.
From Legal Internship to Private Practice
Heather tells us how she quickly transitioned from internship to having her own practice and how the internship helped to provide a business background.
Treating A Legal Practice Like A Business
Heather talks to us about the importance for lawyers to treat their practice like a business with respect to marketing and business development.
Adoption Law
Heather talks about her experience with helping families through the complicated adoption process.
Legal Marketing
Heather tells us how she fell into the legal marketing niche.
Law Firms Adapting To Technology
Heather discusses the importance of law firms understanding how to appropriately use technology for marketing and business development.
Fixing The Client Intake Process
Heather explains the breakdown most legal firms have between marketing and their intake process.
Improving Law Practice Client Experience
Heather tells us how she can help law firms integrate tools to improve their client experience and increase staff productivity.
Legal Marketing Ethics and Google Search
Heather discusses her legal marketing ethics certification, and how she works with Google to best position her clients for search results.
Transition From Law Practice to Legal Marketing Consultant
Heather explains the transition from practicing law to providing marketing catered to law practices. She shares how the shift affected her sales process, which she does through educating clients.
From Narrow Service Focus to Comprehensive Partnerships
Heather tells us how she is currently shifting from a narrow focus on marketing services to providing her clients with a broader range of services through strategic partnerships.
Don't Be Afraid To Be Different In Business
Heather advises business owners not to be afraid to be different.
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