websuasion

Legal Marketing with Heather Riggs

Atlanta Legal Marketing

Attorney Heather Riggs has always had an enthusiasm for innovation in the legal industry. She has dedicated her career to helping fellow members of the profession plan, build, and drive their online marketing presence.

In this episode of Websuasion Conversation, we discuss legal marketing, the fear of being different in business, the pitfalls of client experience for legal firms, and working with Google.

Legal Marketing with Heather Riggs

Listen Now

--:--
--:--

Subscribe to the podcast

Websuasion Conversasion on Apple PodcastsWebsuasion Conversasion on Spotify

Podcast RSS feed:

https://websuasion.com/podcast.xml

Introduction

Heather Riggs of Atlanta Legal Marketing tells us about being adopted and how it got her interested in becoming a lawyer.

From Legal Internship to Private Practice

Heather tells us how she quickly transitioned from internship to having her own practice and how the internship helped to provide a business background.

Treating A Legal Practice Like A Business

Heather talks to us about the importance for lawyers to treat their practice like a business with respect to marketing and business development.

Adoption Law

Heather talks about her experience with helping families through the complicated adoption process.

Legal Marketing

Heather tells us how she fell into the legal marketing niche.

Law Firms Adapting To Technology

Heather discusses the importance of law firms understanding how to appropriately use technology for marketing and business development.

Fixing The Client Intake Process

Heather explains the breakdown most legal firms have between marketing and their intake process.

Improving Law Practice Client Experience

Heather tells us how she can help law firms integrate tools to improve their client experience and increase staff productivity.

Legal Marketing Ethics and Google Search

Heather discusses her legal marketing ethics certification, and how she works with Google to best position her clients for search results.

Transition From Law Practice to Legal Marketing Consultant

Heather explains the transition from practicing law to providing marketing catered to law practices. She shares how the shift affected her sales process, which she does through educating clients.

From Narrow Service Focus to Comprehensive Partnerships

Heather tells us how she is currently shifting from a narrow focus on marketing services to providing her clients with a broader range of services through strategic partnerships.

Don't Be Afraid To Be Different In Business

Heather advises business owners not to be afraid to be different.

App Developer Checklist

You've been busy building your business, not learning all the ins and outs of application development. There's no reason you should know what it takes to develop a quality, maintainable application and bring it to market. But, before you contract with any firm (including ours), you should understand what is considered the standard. So, we've developed a handy two-page checklist. It will arm you the questions you need to ask before you move forward.

Get Your Copy
App Developer Checklist

Let's Talk!

"Data. Tech. Team." Those are the words we live by at websuasion. Our services foster growth and scalability for your business - all while maintaining your brand. We are an indispensable ally for you as you navigate online marketing. Let's talk. We'd love to know more about what you do and how we can solve your pain points.

By providing a telephone number, opting in to SMS Text Messaging, and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging.

Robert Burroughs of Sionic

They Stood Out Because Of Their Expertise And Understanding Of Our Needs

Their efforts improved the flexibility and efficiency of the portal project by removing thousands of lines of code, and their web development has bolstered the company’s public image. They stood out because of their expertise and understanding of our needs and really seemed like a good fit. After they had been doing website design for a year or two, we tapped their resources for the development of the merchant portal, because it was easier than introducing a whole new partner to our business model. From a marketing standpoint, their work has been hugely beneficial to our public image and has expanded our reach for potential partnerships and future business. On the development of the merchant portal, their work this year eliminated several thousand lines of code, which will enable new features and functionality to be added much more efficiently. Websuasion is very responsive, easy to work with, and is typically on top of any tasks we need within the timelines we provide. We see Websuasion more as a partner than a vendor because they consistently provide ideas and suggestions to improve our processes and products, rather than simply taking our specifications verbatim and churning out code.

Robert Burroughs of Sionic