Building Social Media Communities with Melissa Howell
Melissa Howell offers extensive experience as a Strategic Marketing Consultant and Social Media Manager. Focusing on Instagram, Twitter, Facebook, Pinterest, Google+ and Youtube, she creates personalized content, develops branding, and writes newsletters and blogs. She is focused on helping business owners find their voice in this digital world!
In this episode of Websuasion Conversation, we discuss consistency, engagement, and building a community of followers.
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Introduction
Melissa tells us about the relationship between marketing and cultural anthropology.
Marketing for a Nonprofit Organization
Melissa Howell tells us about her work with SamUrgency, a nonprofit organization that provides financial assistance for medical expenses for Samoyeds.
Instagram Engagement
Melissa talks to us about the recent changes to Instagram and the importance of having organic followers who engage with your account.
Building A Community of Followers
Melissa Howell talks about engaging with like-minded people.
Being the Voice of Your Clients
Melissa discusses how social media should reflect the personality of the business owner.
Being the Expert
Melissa explains how LinkedIn has changed and can be a very useful networking tool.
Avoiding Controversial Behavior on Social Media
Melissa Howell tells us why she discourages controversial behavior on social media and how it can affect business.
Keeping A Client Database
Melissa discusses the importance of maintaining a client database rather than relying solely on social media.
Consistency is Everything
Melissa tells us the best time to send out a newsletter and the importance of being consistent.
Building and Maintaining Your Facebook Page
Melissa explains how building and maintaining a Facebook page for your business is a crucial step before beginning a marketing campaign.
Identifying Your Ideal Client
Melissa Howell talks to us about the process of helping businesses identify their ideal clients.
App Developer Checklist
You've been busy building your business, not learning all the ins and outs of application development. There's no reason you should know what it takes to develop a quality, maintainable application and bring it to market. But, before you contract with any firm (including ours), you should understand what is considered the standard. So, we've developed a handy two-page checklist. It will arm you the questions you need to ask before you move forward.
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