Building a Thriving Business with Nermini Jasani

Highland Oak Group

Nermin Jasani is a former Wall Street attorney and former tech startup entrepreneur who now runs Highland Oak Group. She has worked with hundreds of business owners providing her proven methodology to increase revenue that is based on calculated, intentional, and results-driven metrics.

In this episode of Websuasion Conversation, we discuss fundamentals for growth, hiring the right person, and marketing to your ideal client .


Nermin tells us about growing up wanting to be a lawyer.

A Job with the Chicago Mercantile Exchange

Nermin tells us about graduating from law school and finding a job working for the Chicago Mercantile Exchange as an analyst in the commodities market.

Pop Culture as an Influence

Nermin talks to us about the influence of pop culture on the success of social apps.

A Manufacturing Business

Nermin talks about starting a mattress company with her family.

Business Consulting

Nermin tells us about consulting for manufacturing companies and the challenges of introducing business efficiency to an industry that is resistant to change.

A Willingness to Grow

Nermin discusses the key factors she looks for in businesses that indicate she can help them.

Fundamentals for Growth

Nermin talks about her process and the fundamentals that are essential for a successful thriving business.

A Personality Match

Nermin tells us about being an advisor for her clients and making sure they are a good fit for each other.

Keep the Ball Moving

Nermin discusses how she works with clients and facilitates the process to keep things moving forward.

Hiring the Right Person

Nermin talks to us about hiring someone who complements rather than having the same skills as the business owner.

Lessons Learned

Nermin talks about a few of the lessons she learned from her first experience as a consultant.

Advertising for Clients

Nermin gives some of her advice for marketing to your ideal client.

How to Have a Wildly Successful Law Practice

Nermin talks to us about the online course she has recently launched.

App Developer Checklist

You've been busy building your business, not learning all the ins and outs of application development. There's no reason you should know what it takes to develop a quality, maintainable application and bring it to market. But, before you contract with any firm (including ours), you should understand what is considered the standard. So, we've developed a handy two-page checklist. It will arm you the questions you need to ask before you move forward.

5 Metrics to improve

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