Building Social Media Communities with Melissa Howell

Melissa Howell offers extensive experience as a Strategic Marketing Consultant and Social Media Manager. Focusing on Instagram, Twitter, Facebook, Pinterest, Google+ and Youtube, she creates personalized content, develops branding, and writes newsletters and blogs. She is focused on helping business owners find their voice in this digital world!

Winterstorm Marketing


In this episode of Websuasion Conversation, we discuss consistency, engagement, and building a community of followers.

Building Social Media Communities with Melissa Howell

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Melissa tells us about the relationship between marketing and cultural anthropology.

Marketing for a Nonprofit Organization

Melissa Howell tells us about her work with SamUrgency, a nonprofit organization that provides financial assistance for medical expenses for Samoyeds.

Instagram Engagement

Melissa talks to us about the recent changes to Instagram and the importance of having organic followers who engage with your account.

Building A Community of Followers

Melissa Howell talks about engaging with like-minded people.

Being the Voice of Your Clients

Melissa discusses how social media should reflect the personality of the business owner.

Being the Expert

Melissa explains how LinkedIn has changed and can be a very useful networking tool.

Avoiding Controversial Behavior on Social Media

Melissa Howell tells us why she discourages controversial behavior on social media and how it can affect business.

Keeping A Client Database

Melissa discusses the importance of maintaining a client database rather than relying solely on social media.

Consistency is Everything

Melissa tells us the best time to send out a newsletter and the importance of being consistent.

Building and Maintaining Your Facebook Page

Melissa explains how building and maintaining a Facebook page for your business is a crucial step before beginning a marketing campaign.

Identifying Your Ideal Client

Melissa Howell talks to us about the process of helping businesses identify their ideal clients.

App Developer Checklist

You've been busy building your business, not learning all the ins and outs of application development. There's no reason you should know what it takes to develop a quality, maintainable application and bring it to market. But, before you contract with any firm (including ours), you should understand what is considered the standard. So, we've developed a handy two-page checklist. It will arm you the questions you need to ask before you move forward.

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App Developer Checklist

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"Data. Tech. Team." Those are the words we live by at websuasion. Our services foster growth and scalability for your business - all while maintaining your brand. We are an indispensable ally for you as you navigate online marketing. Let's talk. We'd love to know more about what you do and how we can solve your pain points.

Robert Burroughs of Sionic

They Stood Out Because Of Their Expertise And Understanding Of Our Needs

Their efforts improved the flexibility and efficiency of the portal project by removing thousands of lines of code, and their web development has bolstered the company’s public image. They stood out because of their expertise and understanding of our needs and really seemed like a good fit. After they had been doing website design for a year or two, we tapped their resources for the development of the merchant portal, because it was easier than introducing a whole new partner to our business model. From a marketing standpoint, their work has been hugely beneficial to our public image and has expanded our reach for potential partnerships and future business. On the development of the merchant portal, their work this year eliminated several thousand lines of code, which will enable new features and functionality to be added much more efficiently. Websuasion is very responsive, easy to work with, and is typically on top of any tasks we need within the timelines we provide. We see Websuasion more as a partner than a vendor because they consistently provide ideas and suggestions to improve our processes and products, rather than simply taking our specifications verbatim and churning out code.

Robert Burroughs of Sionic